Bio

Cathryn Lavery is a serial entrepreneur with over 10 years of ecommerce experience. She’s bestknown for founding BestSelf Co. BestSelf creates the tools that help people become the best version of themselves, from hitting their goals to cultivating healthy relationships. Cathryn bootstrapped BestSelf Co from zero and it sold over $45 million of product over 6.5 years before being acquired in 2022.

Cathryn, originally from Northern Ireland, has a passion for empowering others and a proven track record of entrepreneurial success. She shares her hard-won insights and experiences on her personal blog LittleMight.com and thru social media.

After 7 years living in NYC, she moved to Austin TX and lives there with her wife Emily and their daughter Quinn.

Links:

Instagram: @cathryn.lavery

Twitter: @cathrynlavery

TikTok: @cathrynlavery

Personal: littlemight.com

LinkedIn: here

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Noteworthy

• Born in Canada. Raised in Belfast, Northern Ireland.
• Graduated from Glasgow School of Art with a Masters in Architecture.
• Moved to NYC in Jan 2011. Quit architect job in 2013 after < 2 years to focus on entrepreneurship
• Launched BestSelf on Kickstarter in August 2015, raised over $322,000 in 34 days.
• Winner of 2016 Shopify Build-a-Business award
• Winner of 2017 Shopify Build-a-BIGGER-Business award
• Lived in NYC from 2011 - 2018. Now in Austin, TX.
• Placed #318 on the Inc 5000 list in 2019
• Created, launched & sold over $45 Million in Direct-To-Consumer (DTC) Products since 2013

As Seen on

Pillar Content:

The things I wished I knew when taking on a business partner, from qualities to look for, red flags and everything you need in your operating agreement.

How to build a powerful network from scratch (even if you're an introvert)